Badlands Hygiene Packaging Project.

Lawrence had the opportunity to work closely with Badlands, a leading company in the hunting industry, on redefining their product brand direction for their new hygiene line. The main objective of this collaboration was to provide Badlands with a fresh perspective on their hygiene products and enable them to envision the future of hunting technology in a whole new light. By doing so, Lawrence aimed to assist Badlands in making informed decisions before fully immersing themselves in the market.

Badlands Hygiene

Tasked to give a vision into a new branch of the Badlands brand. The Badlands Hygiene products are odor eliminators that vary from lip balm to laundry detergent. Badlands did not want to venture too far from the mainstream portion of the brand. The design pushes the brand without "breaking" the style guide.

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